Twitter (NYSE: TWTR) is set to report its second quarter ended June 30, 2019 earnings results on July 26, Friday before the market opens. On average, analysts see the social media company post earnings of $0.19 per share on revenue of $829.05 million, which represents a year-over-year rise of 12% in profit and 17% in revenue. Twitter stock ended up 0.85% at $37.90 today.

Positive momentum likely to continue in Twitter's Q2 2019 earnings

Twitter’s stellar results in the first quarter helped the stock to move upward 16% on the earnings reporting day. Adjusted earnings jumped to $0.37 per share in the March quarter from $0.16 per share in the prior-year period. Revenue soared 18% to $787 million, aided by an 18% increase in ad revenue. The Jack Dorsey-led firm is likely to continue the positive momentum shown in the first quarter, helped by ad revenue growth and the investments made on its service.

For the second quarter of 2019, the company expects revenue to be in the range of $770 million to $830 million and operating income between $35 million and $70 million. For full-year 2019, operating expenses are expected to rise by 20%, reflecting the investments the company is planning to make in the following four top priorities.

The top priorities are 1) Health; to help people find credible information on Twitter 2) Conversation; promotion more conversation in the platform 3) Revenue product and sales; will improve ad platforms and ad formats and grow sales teams 4) Platforms; will invest in the platform to improve the service.

Twitter revamped its website last week to improve the user experience. The microblogging platform has been testing the new desktop version from the beginning of 2019.

Twitter - Monetizable daily active users rose 11% to 134 million in the first quarter of 2019

During the first quarter earnings announcement, the company mentioned that it won’t be disclosing the details on the average monthly active users (MAU) from Q2 onwards. Twitter’s monthly active users count decreased QoverQ from 336 million in 1Q18 to 321 million at the end of the fourth quarter of 2018. Average monetizable daily active users (mDAU) grew 11% to 134 million in the first quarter.

The latest stats on the market share of social media companies show that Twitter has got the third place in the US and globally with the first two places being topped by Facebook (NASDAQ: FB) and Pinterest (NYSE: PINS).

Market share of social media platforms: Facebook, Pinterest, Twitter, YouTube, Instagram, Reddit

Twitter’s peer Snap Inc (NASDAQ: SNAP) reported its second quarter results after the market closed today. The parent of photo-sharing platform Snapchat narrowed its loss in the second quarter and had 203 million daily active users, up 8% from the year-ago quarter.

Social media giant Facebook is scheduled to report its second quarter results Wednesday evening. Besides the temporary challenges on the regulatory side analysts believe that Facebook has opportunities to grow its revenue and earnings as the company introduces new ways to keep users engaged. At the end of the first quarter, Facebook had 1.56 billion daily active users and 2.38 billion monthly active users.

Shares of Twitter have jumped 32% since the beginning of this year. However, they dropped 12% in the past 12 months period.

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